Reference
FAQ
Clear answers to the questions new teams ask most often.
Do I need to configure everything before using MITPO?
No. The product works before everything is configured, but output quality improves materially once your brand context is in place. Start with the basics: category, audience, promise, and voice.
Should I start with Ask Pookie or Campaigns?
Start with Ask Pookie when the strategy is still forming. Start with Campaigns when the audience, angle, and objective are already clear enough to turn into execution.
What is the fastest way to get value?
Set up the brand, run one competitor read, ask one real strategic question, and turn that answer into one campaign or launch direction.
How many personas should I make at the start?
Usually one. A strong first persona is more useful than three weak ones. Start with the buyer you most want to win.
Where do product updates live?
Use the changelog for shipped updates and the docs pages for guidance on how the product is meant to be used.